What will they think of next

*** [added 19/4/10] Interesting, further to my post below from a couple of days ago, looks like it's still good marketing but for the big guy, not the little guy***

I am so super impressed by this marketing I just had to post it. Basically this new restaurant in Melbourne has just opened. Yeah you say no big deal - places open all the time.....

BUT...

for the first 2 weeks they decided to give the food away for FREE on the proviso that you find the details of where this place is yourself - if you hunt and find..... then free pizza! - it's genius, and yellow pages owe this little place for the recent activity on their webpage.

http://hiddenpizza.com.au/ (It didn't surprise me at all to my friend Simon's face in the photo of staff - this is totally him)

http://www.yellowpages.com.au/sup/the-hidden-pizza-restaurant-13768965-listing.html

I think I'm going to order the Hot Salami - YUM